Project
Exploratorium
Client
CB2 Builders
Challenge
The development of San Francisco’s new Exploratorium museum at Pier 15 in San Francisco was an enormous undertaking, involving numerous public and private entities, including the Port of San Francisco, architects, interior and exterior contractors, builders, landscapers, artists, and more. Our challenge was to make sure our client was in the conversation.
Solution
Leveraged CB2 Builder’s excellent relationship with the Exploratorium internal team to gain access to key information and dates; worked directly with the PR director in developing story ideas and gathering relevant materials; and created messaging that not only highlighted our client’s unique role, but told the macro story of how all parties needed to collaborate to successfully complete the project.